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Google Signals is a powerful feature in Google Analytics that enables cross-device tracking and enriches your data with users who have turned on Ads Personalization. When activated in GA4, it enhances your reporting with insights such as: Cross-device user journeys Enhanced remarketing audiences More detailed demographic and interest data Let’s explore how it works and…

In the fast-paced world of digital analytics, understanding why data fluctuations occur is just as crucial as observing the fluctuations themselves. Adobe Analytics provides a powerful yet often underused tool: annotations. This simple feature can significantly enhance your analysis by providing context directly in your reports. What are annotations? Annotations in Adobe Analytics are user-generated…

Summary Adobe Launch, now known as tags in Adobe Experience Platform Data Collection, is a powerful tag management system that streamlines the process of deploying marketing and analytics technologies on your website or mobile app. Here’s a step-by-step guide to setting up an Adobe Launch implementation from scratch: 1. Prerequisites 2. Setting Up a Property…

Summary Google Analytics is a powerful tool for understanding your website’s performance and user behavior. Setting up tracking correctly and configuring key events can provide actionable insights to grow your online presence. In this guide, we’ll walk you through the simple steps to set up Google Analytics tracking and highlight the main events you should…

In the realm of web analytics, data is king. Understanding user behavior, website performance, and marketing effectiveness is crucial for any online venture. Three prominent platforms stand out in this space: Google Analytics, Adobe Analytics, and Matomo. Each offers a unique set of features and capabilities, catering to different needs and budgets. This article dissects…

Adobe Analytics is a powerful web analytics tool that provides businesses with valuable insights into user behavior. Understanding its core components is crucial for leveraging its full potential. This article breaks down three fundamental elements of Adobe Analytics: props, evars, and events, explaining their distinct roles and how they work together to paint a comprehensive…