Laurent Fidahoussen

Laurent Fidahoussen

Ads & Tracking & Analytics & Dataviz for better Data Marketing and boost digital performance 25 years in IT, 10+ in digital data projects — I connect the dots between tech, analytics, reporting & media (not a pure Ads expert—but I’ll make your campaigns work for you) - Finding it hard to launch, track, or measure your digital campaigns? - Not sure if your marketing budget is working—or how your audiences behave? - Messy tracking makes reporting a nightmare, and fast decisions impossible? - Still wrestling with Excel to build dashboards, without real actionable insights? I can help you: - Launch and manage ad campaigns (Google, Meta, LinkedIn…) - Set up robust, clean tracking—so you know what every euro gives you back - Build and optimize events: visits, product views, carts, checkout, purchases, abandons - Create dashboards and analytics tools that turn your data into real growth drivers - Streamline reporting and visualization for simple, fast decisions Curious? Let’s connect—my promise: clear, no jargon, just better results. Stack: Ads (Google Ads, Meta Ads, LinkedIn Ads) | Analytics (Adobe Analytics, GA4, GTM client & server-side) | Dataviz (Looker Studio, Power BI, Python/Jupyter)

Matomo Server-Side: How It Works

🔍 Can you go server-side with Matomo? Yes — here’s how. Matomo is not only a privacy-first analytics platform. It’s also server-side ready.Thanks to its Tracking HTTP API, you can send hits without JavaScript, directly from your server, Python script,…