Ads, Tracking, Analytics and Dataviz
With the growing adoption of server-side tagging, many people assume that using a custom domain automatically means the data is collected server-side.It sounds logical — but the reality is more nuanced. There are two independent dimensions to consider: Case 1:…
1. What Is a Conversion Pixel and Why Is It Important? A conversion pixel is a snippet of code you add to your website to track user interactions—from purchases to form submissions. Installing Google Ads or Meta Ads (Facebook/Instagram) pixels…
Why Audience Setup in Google Ads and Meta Ads is Critical for Performance (And How to Do It Right) When I first started running paid advertising campaigns, I thought success was all about technical execution: setting up conversion tracking, writing…
The Challenge of Iframe Tracking Embedding an iframe on your website is convenient, but it presents a major challenge for tracking. By default, your Web Analytics tag (Google Analytics, Adobe Analytics, etc.) cannot “see” what’s happening inside the iframe. The…
In a world where consumers interact with brands across multiple channels, the ability to deliver consistent and personalized experiences has become a major competitive advantage. Adobe Experience Platform (AEP) positions itself as the leading solution to tackle this complex challenge.…
🔐 1. Adobe I/O Console – The One Entry Point Purpose: Central hub for creating projects, generating credentials (JWT or OAuth2), and enabling services.Tip: You must register every project here before using any other Adobe API. 👉 Documentation 🧱 2.…
Introduction With third-party cookies fading away and growing demands for performance and privacy, server-side architectures are gaining ground. Adobe’s take on it? Event Forwarding, available through Real-Time CDP Connections. 🌐 What is Adobe Event Forwarding? It’s a server-side event redirection…
🔍 Can you go server-side with Matomo? Yes — here’s how. Matomo is not only a privacy-first analytics platform. It’s also server-side ready.Thanks to its Tracking HTTP API, you can send hits without JavaScript, directly from your server, Python script,…
🔍 Intro Let’s say you want to plug into your analytics tool — Google Analytics 4, Adobe Analytics, or Matomo — and pull data through their API.The naive approach? “I’ll just call the API endpoint and get the data.” ❌…
Introduction When we talk about server-side tracking, most people think of server-side tag managers like GTM SS or Adobe Edge. But you don’t necessarily need a TMS — it’s totally possible to send direct server-to-vendor HTTP calls using basic POST…