Ads, Tracking, Analytics and Dataviz
Three containers. Perfect architecture on paper. 60% unset variables in production. That was my week. A client approached me with what seemed like a textbook Tag Management System setup: one core container for essential tracking, two business-unit-specific containers for specialized…
You’ve spent hours configuring Google Tag Manager. Every variable is mapped. Every trigger fires perfectly in Preview mode. You test, retest, and finally hit publish with confidence. The next morning, you open GA4 reports. 40% of your custom event parameters…
How Google, Shopify, and 60+ industry leaders are solving the n² integration problem that’s been strangling conversational commerce The Problem: A Commerce Bottleneck Hiding in Plain Sight The rise of AI agents as shopping interfaces exposed a fundamental architectural flaw…
A step-by-step tutorial for deploying N8N with Docker, Nginx, Let’s Encrypt SSL, and RDS PostgreSQL Introduction: Why Self-Host N8N? N8N is a powerful workflow automation tool – think Zapier, but open-source and self-hostable. While n8n.cloud offers a managed solution, self-hosting…
Understanding the architecture, implementation patterns, and production-ready practices behind event-driven integrations Introduction: The Push vs. Pull Paradigm Shift In the evolution of API architecture, webhooks represent a fundamental shift from request-response patterns to event-driven communication. While traditional REST APIs require…
A/B testing isn’t rocket science. But it’s merciless with people who cheat on statistical rules. After 10 years analyzing tracking data, here’s what I’ve learned about running tests that actually produce reliable results. 1. Calculate Your Sample Size BEFORE Starting…