Laurent Fidahoussen, Senior Ads, Tracking & Analytics Expert.
I rebuild measurement systems when client-side breaks, server-side doesn't match, and consent kills your signal.
25 years in tech, 10 years making data reliable in complex e-commerce stacks.
Trusted by Industry Leaders
Implementation of analytics quality assurance and monitoring processes to detect tracking issues early. This includes event validation, data consistency checks, and ongoing monitoring to ensure reliable and trustworthy analytics over time.
Design and deployment of server-side tracking architectures to improve data reliability, security, and compliance. This approach ensures consistent data delivery to platforms like GA4 and Meta while reducing client-side limitations.
Design and implementation of advanced e-commerce tagging plans and custom dataLayers. This ensures consistent event tracking, reliable transaction data, and full alignment between analytics, media platforms, and business KPIs.
Migration from client-side to server-side tag management using Commanders Act to regain control over data collection. This setup reduces adblock impact, secures data flows, and ensures compliant, reliable tracking across analytics and media platforms.
Implementation and optimization of Consent Management Platforms to ensure GDPR compliance without sacrificing data quality. The focus is on reliable consent signals, controlled tag activation, and preserving analytics and media performance.
End-to-end audit of GA4 and Conversion API implementations to identify tracking gaps, data inconsistencies, and attribution issues. The goal: restore reliable measurement, align analytics with media platforms, and enable confident data-driven decisions.
Laurent Fidahoussen
📍 Paris, France