Technical insights on Ads, Tracking, Analytics & DataViz
Introduction Server-side tracking is often presented as a universal fix for: The common belief is simple: “If tracking runs on the server, browsers can’t interfere.”...
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You’ve heard the term “server-side tracking” thrown around like it’s the holy grail of analytics. But let’s be honest—most explanations either oversimplify it to the...
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Last updated: November 2025Reading time: ~25 minutesLevel: Advanced Introduction When implementing Meta (Facebook) tracking for mobile applications, most developers rely on the official Meta SDK...
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Most marketers assume Google Ads and Meta Ads automatically attach UTM parameters to their URLs.They don’t. UTMs are what lets any external tool (GA4, Matomo,...
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A common claim about Shopify Web Pixels: they are fine for analytics, but blind for ads, because they “can’t read cookies or click IDs”. Shopify’s...
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1. What Is a Conversion Pixel and Why Is It Important? A conversion pixel is a snippet of code you add to your website to...
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Why Audience Setup in Google Ads and Meta Ads is Critical for Performance (And How to Do It Right) When I first started running paid...
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