Technical insights on Ads, Tracking, Analytics & DataViz
Google now documents how to mask the visitor's IP inside a server-side GTM container, before any tag sees it. What the transformation actually does, the...
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Safari 27 no longer just starves trackers of cookies: it refuses to send the request. I read the WebKit commits, reproduced the block on Safari...
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Cookieless does not mean anonymous Clearing cookies used to feel like a reset. It is not. Modern tracking increasingly relies on measurement (fingerprinting) and side-channels...
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Introduction The term “cookieless” has become the hottest buzzword in digital marketing and ad tech. You can’t attend a conference, read a vendor pitch, or...
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