Blog & Insights

adobe

Adobe Server-Side Forwarding with Real-Time CDP: How It Works

Introduction With third-party cookies fading away and growing demands for performance and privacy, server-side architectures are gaining ground. Adobe’s take on it? Event Forwarding, available through Real-Time CDP Connections. 🌐 What is Adobe Event Forwarding? It’s a server-side event redirection mechanism, built on Adobe Experience Platform. The flow looks like this: 🎯 Why use it? […]

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matomo

Matomo Server-Side: How It Works

🔍 Can you go server-side with Matomo? Yes — here’s how. Matomo is not only a privacy-first analytics platform. It’s also server-side ready.Thanks to its Tracking HTTP API, you can send hits without JavaScript, directly from your server, Python script, or a server-side tag manager. ✅ Common use cases 🧩 Example of server-side HTTP request […]

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adobe, google, matomo

How to Authenticate to Google, Adobe & Matomo APIs

🔍 Intro Let’s say you want to plug into your analytics tool — Google Analytics 4, Adobe Analytics, or Matomo — and pull data through their API.The naive approach? “I’ll just call the API endpoint and get the data.” ❌ Not gonna happen. ➡️ No serious API gives you access without authentication.You need to prove […]

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adobe, google, matomo

Native Server-Side Tracking: GA4 vs Adobe vs Matomo

Introduction When we talk about server-side tracking, most people think of server-side tag managers like GTM SS or Adobe Edge. But you don’t necessarily need a TMS — it’s totally possible to send direct server-to-vendor HTTP calls using basic POST or GET requests. Let’s compare how it works across 3 key platforms: Google Analytics 4, […]

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google

GA4 Events Explained – Full Overview + Ecommerce Funnel with Real Examples

Introduction GA4 has fully embraced the event-driven model. But with multiple types of events—automatic, enhanced, recommended, and custom—it’s easy to get lost. This post breaks it all down clearly. And then we zoom in on ecommerce, where GA4 provides a rich set of recommended events you can implement today. The 4 Types of GA4 Events […]

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adobe

Understanding Datasets, Connections, and Data Views in Adobe Customer Journey Analytics

Customer Journey Analytics (CJA) by Adobe brings a powerful way to unify customer data across channels. But to make the most of it, you need to master three key components: datasets, connections, and data views. 🔹 Dataset: the raw foundation A dataset is a structured data table ingested into Adobe Experience Platform. You can have: […]

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google

Understanding Google Signals in Google Analytics 4: How It Works and a Use Case with Demographic Data

Google Signals is a powerful feature in Google Analytics that enables cross-device tracking and enriches your data with users who have turned on Ads Personalization. When activated in GA4, it enhances your reporting with insights such as: Cross-device user journeys Enhanced remarketing audiences More detailed demographic and interest data Let’s explore how it works and […]

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adobe

Using Annotations in Adobe Analytics: A Key to Understanding Your Data

In the fast-paced world of digital analytics, understanding why data fluctuations occur is just as crucial as observing the fluctuations themselves. Adobe Analytics provides a powerful yet often underused tool: annotations. This simple feature can significantly enhance your analysis by providing context directly in your reports. What are annotations? Annotations in Adobe Analytics are user-generated […]

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adobe

Setting Up Adobe Launch from Scratch: A Comprehensive Guide

Summary Adobe Launch, now known as tags in Adobe Experience Platform Data Collection, is a powerful tag management system that streamlines the process of deploying marketing and analytics technologies on your website or mobile app. Here’s a step-by-step guide to setting up an Adobe Launch implementation from scratch: 1. Prerequisites 2. Setting Up a Property […]

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google

Set up a Google Analytics tracking in high level steps

Summary Google Analytics is a powerful tool for understanding your website’s performance and user behavior. Setting up tracking correctly and configuring key events can provide actionable insights to grow your online presence. In this guide, we’ll walk you through the simple steps to set up Google Analytics tracking and highlight the main events you should […]

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adobe, google, matomo

Comparing Google Analytics, Adobe Analytics, & Matomo

In the realm of web analytics, data is king. Understanding user behavior, website performance, and marketing effectiveness is crucial for any online venture. Three prominent platforms stand out in this space: Google Analytics, Adobe Analytics, and Matomo. Each offers a unique set of features and capabilities, catering to different needs and budgets. This article dissects […]

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adobe

Understanding Adobe Analytics: Props, Evars, and Events

Adobe Analytics is a powerful web analytics tool that provides businesses with valuable insights into user behavior. Understanding its core components is crucial for leveraging its full potential. This article breaks down three fundamental elements of Adobe Analytics: props, evars, and events, explaining their distinct roles and how they work together to paint a comprehensive […]

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