FASilytics

Category: adobe

  • How to Track Iframes Using Adobe Analytics: A Complete Guide

    The Challenge of Iframe Tracking Embedding an iframe on your website is convenient, but it presents a major challenge for tracking. By default, your Web Analytics tag (Google Analytics, Adobe Analytics, etc.) cannot “see” what’s happening inside the iframe. The main reason for this is a crucial security measure called the Same-Origin Policy. This policy…

  • Adobe Experience Platform: The Unified Customer Experience Revolution

    In a world where consumers interact with brands across multiple channels, the ability to deliver consistent and personalized experiences has become a major competitive advantage. Adobe Experience Platform (AEP) positions itself as the leading solution to tackle this complex challenge. What is Adobe Experience Platform? Adobe Experience Platform is a real-time customer data platform that…

  • Full Guide: What Adobe APIs Are Available and What They Do

    🔐 1. Adobe I/O Console – The One Entry Point Purpose: Central hub for creating projects, generating credentials (JWT or OAuth2), and enabling services.Tip: You must register every project here before using any other Adobe API. 👉 Documentation 🧱 2. Experience Platform API – Your Foundation Layer Purpose: Manage core Experience Platform components like:‣ XDM…

  • Adobe Server-Side Forwarding with Real-Time CDP: How It Works

    Introduction With third-party cookies fading away and growing demands for performance and privacy, server-side architectures are gaining ground. Adobe’s take on it? Event Forwarding, available through Real-Time CDP Connections. 🌐 What is Adobe Event Forwarding? It’s a server-side event redirection mechanism, built on Adobe Experience Platform. The flow looks like this: 🎯 Why use it?…

  • How to Authenticate to Google, Adobe & Matomo APIs

    🔍 Intro Let’s say you want to plug into your analytics tool — Google Analytics 4, Adobe Analytics, or Matomo — and pull data through their API.The naive approach? “I’ll just call the API endpoint and get the data.” ❌ Not gonna happen. ➡️ No serious API gives you access without authentication.You need to prove…

  • Native Server-Side Tracking: GA4 vs Adobe vs Matomo

    Introduction When we talk about server-side tracking, most people think of server-side tag managers like GTM SS or Adobe Edge. But you don’t necessarily need a TMS — it’s totally possible to send direct server-to-vendor HTTP calls using basic POST or GET requests. Let’s compare how it works across 3 key platforms: Google Analytics 4,…

  • Understanding Datasets, Connections, and Data Views in Adobe Customer Journey Analytics

    Customer Journey Analytics (CJA) by Adobe brings a powerful way to unify customer data across channels. But to make the most of it, you need to master three key components: datasets, connections, and data views. 🔹 Dataset: the raw foundation A dataset is a structured data table ingested into Adobe Experience Platform. You can have:…

  • Using Annotations in Adobe Analytics: A Key to Understanding Your Data

    In the fast-paced world of digital analytics, understanding why data fluctuations occur is just as crucial as observing the fluctuations themselves. Adobe Analytics provides a powerful yet often underused tool: annotations. This simple feature can significantly enhance your analysis by providing context directly in your reports. What are annotations? Annotations in Adobe Analytics are user-generated…

  • Setting Up Adobe Launch from Scratch: A Comprehensive Guide

    Summary Adobe Launch, now known as tags in Adobe Experience Platform Data Collection, is a powerful tag management system that streamlines the process of deploying marketing and analytics technologies on your website or mobile app. Here’s a step-by-step guide to setting up an Adobe Launch implementation from scratch: 1. Prerequisites 2. Setting Up a Property…

  • Comparing Google Analytics, Adobe Analytics, & Matomo

    In the realm of web analytics, data is king. Understanding user behavior, website performance, and marketing effectiveness is crucial for any online venture. Three prominent platforms stand out in this space: Google Analytics, Adobe Analytics, and Matomo. Each offers a unique set of features and capabilities, catering to different needs and budgets. This article dissects…