FASilytics

Category: google

  • How to Authenticate to Google, Adobe & Matomo APIs

    🔍 Intro Let’s say you want to plug into your analytics tool — Google Analytics 4, Adobe Analytics, or Matomo — and pull data through their API.The naive approach? “I’ll just call the API endpoint and get the data.” ❌ Not gonna happen. ➡️ No serious API gives you access without authentication.You need to prove…

  • Native Server-Side Tracking: GA4 vs Adobe vs Matomo

    Introduction When we talk about server-side tracking, most people think of server-side tag managers like GTM SS or Adobe Edge. But you don’t necessarily need a TMS — it’s totally possible to send direct server-to-vendor HTTP calls using basic POST or GET requests. Let’s compare how it works across 3 key platforms: Google Analytics 4,…

  • GA4 Events Explained – Full Overview + Ecommerce Funnel with Real Examples

    Introduction GA4 has fully embraced the event-driven model. But with multiple types of events—automatic, enhanced, recommended, and custom—it’s easy to get lost. This post breaks it all down clearly. And then we zoom in on ecommerce, where GA4 provides a rich set of recommended events you can implement today. The 4 Types of GA4 Events…

  • Understanding Google Signals in Google Analytics 4: How It Works and a Use Case with Demographic Data

    Google Signals is a powerful feature in Google Analytics that enables cross-device tracking and enriches your data with users who have turned on Ads Personalization. When activated in GA4, it enhances your reporting with insights such as: Cross-device user journeys Enhanced remarketing audiences More detailed demographic and interest data Let’s explore how it works and…

  • Set up a Google Analytics tracking in high level steps

    Summary Google Analytics is a powerful tool for understanding your website’s performance and user behavior. Setting up tracking correctly and configuring key events can provide actionable insights to grow your online presence. In this guide, we’ll walk you through the simple steps to set up Google Analytics tracking and highlight the main events you should…

  • Comparing Google Analytics, Adobe Analytics, & Matomo

    In the realm of web analytics, data is king. Understanding user behavior, website performance, and marketing effectiveness is crucial for any online venture. Three prominent platforms stand out in this space: Google Analytics, Adobe Analytics, and Matomo. Each offers a unique set of features and capabilities, catering to different needs and budgets. This article dissects…