Ads, Tracking, Analytics and Dataviz
Shopify has modernized its tracking ecosystem with the introduction of Web Pixels — a concept I’ve covered before.It’s clean, sandboxed, privacy-compliant… but it remains primarily site-centric.The Web Pixel listens to Shopify-native events such as product_viewed, add_to_cart, and checkout_completed, yet it…
1. Introduction Shopify has radically changed how tracking works.Gone are the days when you could drop a script into theme.liquid and call it a day.Since 2023, Shopify Checkout Extensibility has replaced checkout.liquid,eliminating the ability to freely inject JavaScript inside the…
From 2023 onward, Shopify revamped how client events are collected. Gone are the days of sprinkling GA4 or Meta Pixel code in theme.liquid or checkout.liquid. The platform now promotes the Web Pixels API, a cleaner, more reliable, and consent-friendly tracking…