The Challenge of Iframe Tracking Embedding an iframe on your website is convenient, but it presents a major challenge for tracking. By default, your Web Analytics tag (Google Analytics, Adobe Analytics, etc.) cannot “see” what’s happening inside the iframe. The main reason for this is a crucial security measure called the Same-Origin Policy. This policy […]
Read Article →In a world where consumers interact with brands across multiple channels, the ability to deliver consistent and personalized experiences has become a major competitive advantage. Adobe Experience Platform (AEP) positions itself as the leading solution to tackle this complex challenge. What is Adobe Experience Platform? Adobe Experience Platform is a real-time customer data platform that […]
Read Article →🔐 1. Adobe I/O Console – The One Entry Point Purpose: Central hub for creating projects, generating credentials (JWT or OAuth2), and enabling services.Tip: You must register every project here before using any other Adobe API. 👉 Documentation 🧱 2. Experience Platform API – Your Foundation Layer Purpose: Manage core Experience Platform components like:‣ XDM […]
Read Article →Introduction With third-party cookies fading away and growing demands for performance and privacy, server-side architectures are gaining ground. Adobe’s take on it? Event Forwarding, available through Real-Time CDP Connections. 🌐 What is Adobe Event Forwarding? It’s a server-side event redirection mechanism, built on Adobe Experience Platform. The flow looks like this: 🎯 Why use it? […]
Read Article →🔍 Can you go server-side with Matomo? Yes — here’s how. Matomo is not only a privacy-first analytics platform. It’s also server-side ready.Thanks to its Tracking HTTP API, you can send hits without JavaScript, directly from your server, Python script, or a server-side tag manager. ✅ Common use cases 🧩 Example of server-side HTTP request […]
Read Article →🔍 Intro Let’s say you want to plug into your analytics tool — Google Analytics 4, Adobe Analytics, or Matomo — and pull data through their API.The naive approach? “I’ll just call the API endpoint and get the data.” ❌ Not gonna happen. ➡️ No serious API gives you access without authentication.You need to prove […]
Read Article →Introduction When we talk about server-side tracking, most people think of server-side tag managers like GTM SS or Adobe Edge. But you don’t necessarily need a TMS — it’s totally possible to send direct server-to-vendor HTTP calls using basic POST or GET requests. Let’s compare how it works across 3 key platforms: Google Analytics 4, […]
Read Article →Introduction GA4 has fully embraced the event-driven model. But with multiple types of events—automatic, enhanced, recommended, and custom—it’s easy to get lost. This post breaks it all down clearly. And then we zoom in on ecommerce, where GA4 provides a rich set of recommended events you can implement today. The 4 Types of GA4 Events […]
Read Article →Customer Journey Analytics (CJA) by Adobe brings a powerful way to unify customer data across channels. But to make the most of it, you need to master three key components: datasets, connections, and data views. 🔹 Dataset: the raw foundation A dataset is a structured data table ingested into Adobe Experience Platform. You can have: […]
Read Article →Google Signals is a powerful feature in Google Analytics that enables cross-device tracking and enriches your data with users who have turned on Ads Personalization. When activated in GA4, it enhances your reporting with insights such as: Cross-device user journeys Enhanced remarketing audiences More detailed demographic and interest data Let’s explore how it works and […]
Read Article →In the fast-paced world of digital analytics, understanding why data fluctuations occur is just as crucial as observing the fluctuations themselves. Adobe Analytics provides a powerful yet often underused tool: annotations. This simple feature can significantly enhance your analysis by providing context directly in your reports. What are annotations? Annotations in Adobe Analytics are user-generated […]
Read Article →Summary Adobe Launch, now known as tags in Adobe Experience Platform Data Collection, is a powerful tag management system that streamlines the process of deploying marketing and analytics technologies on your website or mobile app. Here’s a step-by-step guide to setting up an Adobe Launch implementation from scratch: 1. Prerequisites 2. Setting Up a Property […]
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