Technical insights on Ads, Tracking, Analytics & DataViz
Many teams expect their CMP (Axeptio, Didomi, OneTrust, Cookiebot…) to push one “consent dataLayer” that every tag manager understands. That object doesn’t exist. Each analytics...
Read Article →Five ways to run Matomo server-side, what each one really solves, and a step-by-step Tracking HTTP API setup: IP and User-Agent forwarding, visitor stitching, ecommerce...
Read Article →🔍 Intro Let’s say you want to plug into your analytics tool — Google Analytics 4, Adobe Analytics, or Matomo — and pull data through...
Read Article →Introduction When we talk about server-side tracking, most people think of server-side tag managers like GTM SS or Adobe Edge. But you don’t necessarily need...
Read Article →In the realm of web analytics, data is king. Understanding user behavior, website performance, and marketing effectiveness is crucial for any online venture. Three prominent...
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