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google

GA4 Events Explained – Full Overview + Ecommerce Funnel with Real Examples

Introduction GA4 has fully embraced the event-driven model. But with multiple types of events—automatic, enhanced, recommended, and custom—it’s easy to get lost. This post breaks...

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google

Understanding Google Signals in Google Analytics 4: How It Works and a Use Case with Demographic Data

Google Signals is a powerful feature in Google Analytics that enables cross-device tracking and enriches your data with users who have turned on Ads Personalization....

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google

Set up a Google Analytics tracking in high level steps

Summary Google Analytics is a powerful tool for understanding your website’s performance and user behavior. Setting up tracking correctly and configuring key events can provide...

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adobe, google, matomo

Comparing Google Analytics, Adobe Analytics, & Matomo

In the realm of web analytics, data is king. Understanding user behavior, website performance, and marketing effectiveness is crucial for any online venture. Three prominent...

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