Technical insights on Ads, Tracking, Analytics & DataViz
You’ve heard the term “server-side tracking” thrown around like it’s the holy grail of analytics. But let’s be honest—most explanations either oversimplify it to the...
Read Article →Last updated: November 2025Reading time: ~25 minutesLevel: Advanced Introduction When implementing Meta (Facebook) tracking for mobile applications, most developers rely on the official Meta SDK...
Read Article →Most marketers assume Google Ads and Meta Ads automatically attach UTM parameters to their URLs.They don’t.Not by mistake, but by design. Both platforms prefer to...
Read Article →Shopify has modernized its tracking ecosystem with the introduction of Web Pixels — a concept I’ve covered before.It’s clean, sandboxed, privacy-compliant… but it remains primarily...
Read Article →1. What Is a Conversion Pixel and Why Is It Important? A conversion pixel is a snippet of code you add to your website to...
Read Article →Why Audience Setup in Google Ads and Meta Ads is Critical for Performance (And How to Do It Right) When I first started running paid...
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