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google, meta, shopify

Shopify, Web Pixel & Ad Tracking: The Limit of “Site-Centric” Tracking — and How to Move Toward “Ad-Centric”

Shopify has modernized its tracking ecosystem with the introduction of Web Pixels — a concept I’ve covered before.It’s clean, sandboxed, privacy-compliant… but it remains primarily...

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shopify

Shopify, GA4 & Custom Pixels: Taking Back Control of Your Tracking

1. Introduction Shopify has radically changed how tracking works.Gone are the days when you could drop a script into theme.liquid and call it a day.Since...

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shopify

Shopify Web Pixels API: The New Era of E-commerce Tracking

From 2023 onward, Shopify revamped how client events are collected. Gone are the days of sprinkling GA4 or Meta Pixel code in theme.liquid or checkout.liquid....

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