Ads, Tracking, Analytics and Dataviz
Most marketers assume Google Ads and Meta Ads automatically attach UTM parameters to their URLs.They don’t.Not by mistake, but by design. Both platforms prefer to keep analysis inside their own ecosystem. UTMs are “data escape hatches”: as soon as they…
Shopify has modernized its tracking ecosystem with the introduction of Web Pixels — a concept I’ve covered before.It’s clean, sandboxed, privacy-compliant… but it remains primarily site-centric.The Web Pixel listens to Shopify-native events such as product_viewed, add_to_cart, and checkout_completed, yet it…
1. Introduction Shopify has radically changed how tracking works.Gone are the days when you could drop a script into theme.liquid and call it a day.Since 2023, Shopify Checkout Extensibility has replaced checkout.liquid,eliminating the ability to freely inject JavaScript inside the…
From 2023 onward, Shopify revamped how client events are collected. Gone are the days of sprinkling GA4 or Meta Pixel code in theme.liquid or checkout.liquid. The platform now promotes the Web Pixels API, a cleaner, more reliable, and consent-friendly tracking…
With the growing adoption of server-side tagging, many people assume that using a custom domain automatically means the data is collected server-side.It sounds logical — but the reality is more nuanced. There are two independent dimensions to consider: Case 1:…
1. What Is a Conversion Pixel and Why Is It Important? A conversion pixel is a snippet of code you add to your website to track user interactions—from purchases to form submissions. Installing Google Ads or Meta Ads (Facebook/Instagram) pixels…