Blog & Insights

shopify

Shopify, GA4 & Custom Pixels: Taking Back Control of Your Tracking

1. Introduction Shopify has radically changed how tracking works.Gone are the days when you could drop a script into theme.liquid and call it a day.Since 2023, Shopify Checkout Extensibility has replaced checkout.liquid,eliminating the ability to freely inject JavaScript inside the checkout. This shift has huge implications:– Native integrations (Google, Meta, TikTok, etc.) became opaque.– Custom […]

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shopify

Shopify Web Pixels API: The New Era of E-commerce Tracking

From 2023 onward, Shopify revamped how client events are collected. Gone are the days of sprinkling GA4 or Meta Pixel code in theme.liquid or checkout.liquid. The platform now promotes the Web Pixels API, a cleaner, more reliable, and consent-friendly tracking framework. Why traditional tracking setups fall short For years, e-commerce sites could simply drop GTM […]

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adobe, google

Misunderstanding Server-Side Tagging vs Custom Domains

With the growing adoption of server-side tagging, many people assume that using a custom domain automatically means the data is collected server-side.It sounds logical — but the reality is more nuanced. There are two independent dimensions to consider: Case 1: Google Analytics 4 By default, GA4 sends its hits to: or its regional variant: These […]

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google, meta

The Critical Role of Audiences in Modern Advertising

Why Audience Setup in Google Ads and Meta Ads is Critical for Performance (And How to Do It Right) When I first started running paid advertising campaigns, I thought success was all about technical execution: setting up conversion tracking, writing compelling ad copy, optimizing bids, and monitoring metrics. While these elements are undeniably important, I […]

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adobe

How to Track Iframes Using Adobe Analytics: A Complete Guide

The Challenge of Iframe Tracking Embedding an iframe on your website is convenient, but it presents a major challenge for tracking. By default, your Web Analytics tag (Google Analytics, Adobe Analytics, etc.) cannot “see” what’s happening inside the iframe. The main reason for this is a crucial security measure called the Same-Origin Policy. This policy […]

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adobe

Adobe Experience Platform: The Unified Customer Experience Revolution

In a world where consumers interact with brands across multiple channels, the ability to deliver consistent and personalized experiences has become a major competitive advantage. Adobe Experience Platform (AEP) positions itself as the leading solution to tackle this complex challenge. What is Adobe Experience Platform? Adobe Experience Platform is a real-time customer data platform that […]

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adobe

Full Guide: What Adobe APIs Are Available and What They Do

🔐 1. Adobe I/O Console – The One Entry Point Purpose: Central hub for creating projects, generating credentials (JWT or OAuth2), and enabling services.Tip: You must register every project here before using any other Adobe API. 👉 Documentation 🧱 2. Experience Platform API – Your Foundation Layer Purpose: Manage core Experience Platform components like:‣ XDM […]

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adobe

Adobe Server-Side Forwarding with Real-Time CDP: How It Works

Introduction With third-party cookies fading away and growing demands for performance and privacy, server-side architectures are gaining ground. Adobe’s take on it? Event Forwarding, available through Real-Time CDP Connections. 🌐 What is Adobe Event Forwarding? It’s a server-side event redirection mechanism, built on Adobe Experience Platform. The flow looks like this: 🎯 Why use it? […]

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matomo

Matomo Server-Side: How It Works

🔍 Can you go server-side with Matomo? Yes — here’s how. Matomo is not only a privacy-first analytics platform. It’s also server-side ready.Thanks to its Tracking HTTP API, you can send hits without JavaScript, directly from your server, Python script, or a server-side tag manager. ✅ Common use cases 🧩 Example of server-side HTTP request […]

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adobe, google, matomo

How to Authenticate to Google, Adobe & Matomo APIs

🔍 Intro Let’s say you want to plug into your analytics tool — Google Analytics 4, Adobe Analytics, or Matomo — and pull data through their API.The naive approach? “I’ll just call the API endpoint and get the data.” ❌ Not gonna happen. ➡️ No serious API gives you access without authentication.You need to prove […]

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adobe, google, matomo

Native Server-Side Tracking: GA4 vs Adobe vs Matomo

Introduction When we talk about server-side tracking, most people think of server-side tag managers like GTM SS or Adobe Edge. But you don’t necessarily need a TMS — it’s totally possible to send direct server-to-vendor HTTP calls using basic POST or GET requests. Let’s compare how it works across 3 key platforms: Google Analytics 4, […]

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