Technical insights on Ads, Tracking, Analytics & DataViz
You’ve spent hours configuring Google Tag Manager. Every variable is mapped. Every trigger fires perfectly in Preview mode. You test, retest, and finally hit publish...
Read Article →You’ve heard the term “server-side tracking” thrown around like it’s the holy grail of analytics. But let’s be honest—most explanations either oversimplify it to the...
Read Article →Most advertisers assume that Enhanced Conversions (EC) and Customer Match (CM) are nearly the same thing. Both use hashed email addresses.Both rely on Google’s identity...
Read Article →GTM, Adobe Launch, Matomo – and why a “universal consent dataLayer” does not exist Many teams assume that CMPs (Axeptio, Didomi, OneTrust, Cookiebot…) all push...
Read Article →Google Analytics 4 does support offline data import.But most implementations aren’t compatible with it — not because GA4 is limited, but because the tracking foundations...
Read Article →Most marketers assume Google Ads and Meta Ads automatically attach UTM parameters to their URLs.They don’t.Not by mistake, but by design. Both platforms prefer to...
Read Article →Shopify has modernized its tracking ecosystem with the introduction of Web Pixels — a concept I’ve covered before.It’s clean, sandboxed, privacy-compliant… but it remains primarily...
Read Article →With the growing adoption of server-side tagging, many people assume that using a custom domain automatically means the data is collected server-side.It sounds logical —...
Read Article →1. What Is a Conversion Pixel and Why Is It Important? A conversion pixel is a snippet of code you add to your website to...
Read Article →Why Audience Setup in Google Ads and Meta Ads is Critical for Performance (And How to Do It Right) When I first started running paid...
Read Article →🔍 Intro Let’s say you want to plug into your analytics tool — Google Analytics 4, Adobe Analytics, or Matomo — and pull data through...
Read Article →Introduction When we talk about server-side tracking, most people think of server-side tag managers like GTM SS or Adobe Edge. But you don’t necessarily need...
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