Technical insights on Ads, Tracking, Analytics & DataViz
A Rakuten conversion hit looks unreadable because it is percent-encoded, not HTML-escaped. Here is how to split it, align the pipe-separated lists into one row...
Read Article →
Google now documents how to mask the visitor's IP inside a server-side GTM container, before any tag sees it. What the transformation actually does, the...
Read Article →
Safari 27 no longer just starves trackers of cookies: it refuses to send the request. I read the WebKit commits, reproduced the block on Safari...
Read Article →
Google Ad Manager is the platform you use when the ads on your site are not yours: an ad server that arbitrates between advertisers competing...
Read Article →
Three Google products share the Looker name. Two are products. One is a language. All three do fundamentally different things, serve different audiences, and cost...
Read Article →
The most complete guide to Looker Studio (formerly Google Data Studio): interface walkthrough, all connector types, every chart, calculated fields with real formulas, data blending...
Read Article →
30% of your SFCC orders have no GA4 session. This is not a bug. It is a mix of five structurally different categories — each...
Read Article →
Five dashboards, five revenue definitions, one team. This is not a data quality problem — it is a governance problem. This guide covers the full...
Read Article →
Your LEFT JOIN between GA4 and SFCC returns 40% NULLs. The problem is almost always the transaction ID. This article covers every failure mode with...
Read Article →
GA4, SFCC and your offline files will always show different revenue numbers. This is not a bug. Each system measures a different reality, at a...
Read Article →
Looker is not a dashboard tool. It is a semantic layer platform built around LookML — a modeling language that defines your business logic once...
Read Article →
Introduction Server-side tracking is often presented as a universal fix for: The common belief is simple: “If tracking runs on the server, browsers can’t interfere.”...
Read Article →